Now is a good time to reach back to what we’ve learned with past crises, while also adapting to our newer challenges. The bottom line is that your donor community cares about your mission and can be an active partner through this time of uncertainty. Here are five ways that nonprofit fundraisers can survive these tough times and emerge with positive approaches to donor engagement and fundraising.
Building strong relationships with your constituents and donors requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement.
Monthly giving is the fastest growing segment of digital fundraising, offering benefits for both donors and nonprofits. Nonprofits can rely on monthly giving for consistent revenue to the organization. Plus, monthly donors are more likely to donate larger total gifts and to give over a longer time period. Smaller monthly amounts are a good entry point for donors, and donors can feel like they are providing support throughout the entire year.
330+ nonprofits are accepting voice donations via Amazon Alexa devices. Chris Strub writes about the issue on Forbes.com and asks the question: Should more nonprofits make it a focus in 2020?
Thanksgiving, Black Friday, Cyber Monday … Giving Tuesday! That’s how annual traditions are created, and this one is apparently here to stay. It is a unique opportunity for your organization to engage with your donors, supporters, and volunteers — and raise some money!
Every year, nonprofit consultants M+R release their annual Benchmarks report, which provides an overview of digital trends in the sector. This year’s report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media’s peer-to-peer fundraising for nonprofits.