A chat with my former colleague Wendy Marinaccio Husman at the Mal Warwick Donordigital agency, starting with her reflections on year-end digital fundraising in 2018.
December is a uniquely important time for organizations to engage with their members, donors, and volunteers and to raise money for programs in the coming year. Some nonprofits raise a quarter (or more) of their annual revenue in December. Your fundraising team will be hard at work crafting the most effective fundraising campaign to inspire […]
It’s been 10 years since the Great Recession of 2008. Since then, times have generally been good. But because of the new U.S. tax law that went into effect earlier this year, we’re expecting lean times again in the nonprofit sector. It’s a good time to look back at fundraising guru Mal Warwick’s advice from […]
The new U.S. tax overhaul officially called the Tax Cuts and Jobs Act went into effect in early 2018. We don’t know with certainty what the effect of the new law will be on charitable donations, but the projections for charitable giving don’t look good. It is wise and prudent for U.S. nonprofits and faith-based organizations to […]
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. It’s clear to us from this […]