Email Messaging Category

Nonprofit Fundraising in the Age of Uncertainty

Now is a good time to reach back to what we’ve learned with past crises, while also adapting to our newer challenges. The bottom line is that your donor community cares about your mission and can be an active partner through this time of uncertainty. Here are five ways that nonprofit fundraisers can survive these tough times and emerge with positive approaches to donor engagement and fundraising.

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6 Best Practices for Engaging Your Donors Year-Round

Building strong relationships with your constituents and donors requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement.

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

Every year, nonprofit consultants M+R release their annual Benchmarks report, which provides an overview of digital trends in the sector. This year’s report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media’s peer-to-peer fundraising for nonprofits.

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Best of Nonprofit Tech Year-in-Review

As is my annual custom, I’m reading and keeping track of articles that chronicle nonprofit digital tech trends for 2018 and 2019, covering everything from text messaging, peer-to-peer fundraising, and more.

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8 Questions for Wendy Marinaccio Husman on year-end fundraising, monthly giving, testing & more

A chat with my former colleague Wendy Marinaccio Husman at the Mal Warwick Donordigital agency, starting with her reflections on year-end digital fundraising in 2018.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Reports

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. It’s clear to us from this […]

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