Now is a good time to reach back to what we’ve learned with past crises, while also adapting to our newer challenges. The bottom line is that your donor community cares about your mission and can be an active partner through this time of uncertainty. Here are five ways that nonprofit fundraisers can survive these tough times and emerge with positive approaches to donor engagement and fundraising.
Building strong relationships with your constituents and donors requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement.
The new U.S. tax overhaul officially called the Tax Cuts and Jobs Act went into effect in early 2018. We don’t know with certainty what the effect of the new law will be on charitable donations, but the projections for charitable giving don’t look good. It is wise and prudent for U.S. nonprofits and faith-based organizations to […]
Many fundraisers (including me) were eager to understand how the emergence of the Trump Presidency last year may be affecting the giving landscape, particularly at the individual giving level. The annual Giving USA report is the longest-running report of charitable giving in the United States. The latest report, covering the year 2016, sheds some interesting light on philanthropy trends that may continue to affect nonprofits during the Trump era.
Jeanne Harris (Vice President of Client Services at SCA Direct) has a great article this week for the Integrated Marketing Advisory Board: At our disposal are a multitude of vehicles in which to deliver our marketing and fundraising messages. The combined power of mail and digital marketing to formulate a holistic “surround sound” can deliver formidable marketing messaging […]