Services

I work as a freelance consultant and coach to nonprofits, foundations and other civic organizations with a focus on digital engagement, online fundraising, social media presence, email messaging, and website usability.

Expertise

Strategy

Veteran digital marketing and fundraising strategist to hundreds of local, regional and national nonprofit organizations over a 30-year career in the nonprofit sector. 

Multi-Channel Marketing

Expert in multi-channel marketing and communications, including email messaging, email list acquisition, marketing automation, digital fundraising, e-commerce implementations, including website and mobile usability, online advertising, and online data analytics.

Project Leadership

Experienced leader and project manager in change management projects across a broad range of marketing, communications and technology initiatives.

Vendor Management

Extensive experience managing tech service providers, vendors and contractors including RFP proposals and selection processes.

Services

Digital Strategy

Auditing email messaging practices to assess performance and identify opportunities for deeper audience engagement and donor conversion.

Auditing websites to identify opportunities for email registration and lead generation (document downloads, content marketing, email registration).

Campaign Development

Development of year-round email messaging campaigns for targeted communications and event promotion.

Developing messaging and storytelling campaigns via email, Web, mobile and social channels, including comprehensive social media campaigns (Blogs, Facebook, Twitter, Instagram).

Creation of high-performing landing pages for event promotion and registration.

Online Fundraising

Designing and managing digital fundraising campaigns using multi-channel strategies (emails, donation pages, digital advertising).

Donation page development, testing and optimization.

Giving Tuesday and year-end campaign planning and management.

Social Media

Content development for social media channels.

Personal brand development.

Testimonials

Michael’s ability to deliver Internet strategy recommendations and metrics analyses on time, in well organized memos, and accurately is inspiring. We worked together on numerous client engagements for the William J. Clinton Foundation, Animal Legal Defense Fund, Count Me In for Economic Independence, and others. His professionalism, breadth and depth of knowledge about online strategy, professional network, and project management talents make it a real pleasure to work with him. If you have a chance to work with him, take it!

Adriana Dakin, Digital Marketing & Communications Strategist

Michael is one of the people I know who has a better understanding of the application of web-based technologies to nonprofits. He has a clear understanding of what it takes to increase your constituent base, engage them and help develop your organization through the methodical use of Web 2.0, e-newsletters and other enabling electronic tools. He is also great at explaining these in layman’s terms. I am very glad we’ve had a chance to work with him..

Manny Hernandez, VP, People and Culture, Tidepool

Past Client List

ACLU of Northern California
ACLU of Southern California
American Lung Association of Northern California
AmeriCares
Animal Legal Defense Fund
Berkeley Humane Society
Berkeley Unified School District
California Shakespeare Theatre
Carnegie Corporation of New York
Catholic Relief Services
Center for Ecoliteracy
Center for Environmental Health
Center for Human Systems
CharitySprout

Consumer Reports
Corporate Accountability International
Habitat for Humanity International
Middle East Children’s Alliance
Northern California Grantmakers
Planned Parenthood Federation of America
Ploughshares Fund
SETI Institute
TechSoup.org
The Gorilla Foundation
United for Iran
United Nations World Food Programme
William J. Clinton Foundation